Journalism has an education problem.
We have to stop assuming people know how we do our jobs. We can’t let ourselves get lumped in with perceptions of “the media.”
Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
On Saturday, Sept. 21, the Northern Illinois Newspaper Association will present what might be the best and most important program we’ve ever put together: a two-and-a-half-hour workshop called “Trusting News.”
And we’re bringing in the best and brightest to help you.
Since 2016, the Trusting News staff has been working with newsrooms to learn how people decide what news to trust and help journalists implement trust-building strategies.
In this free workshop with the staff of Trusting News:
- You’ll hear what we’ve learned about the most common causes of mistrust. (Some of them will feel all too familiar, and some may surprise you.)
- You’ll see dozens of examples of what newsrooms have done to address these problems.
- You’ll learn day-to-day solutions any journalist can employ, so you’re guaranteed to be exposed to ideas you can put into practice right away.
This workshop is for everyone in the newsroom — from editors to copy desk to reporters. Invite your freelancers, too.
But if you want to attend this workshop — the same quality that is being offered through The Poynter Institute and two workshops in New Orleans in September — you’ll have to act fast.
Space is limited to 50 people.
Let us know you’re coming through our Northern Illinois Newspaper Association Facebook events page. Click on “Going” so we have enough coffee.
You can also RSVP by email to Northern Illinois Newspaper Association Communications Coordinator Shelley Hendricks at firstname.lastname@example.org.
Trusting News Workshop
- When: 10 a.m. to noon Saturday, Sept. 21 (9:30 a.m. registration/check-in/welcome)
- Where: Northern Illinois University – Naperville Campus Conference Center, 1120 E. Diehl Road, Naperville, IL.
- Cost: Free
- RSVP: via Facebook or by email to Shelley Hendricks, email@example.com