BY PAT SZPEKOWSKI, PR STRATEGIES, NINA BOARD MEMBER
Stop what you’re doing right now and email Shelley Hendricks at email@example.com to let her know you’re coming to the Northern Illinois Newspaper Association’s “Trusting News” workshop on Sept. 21 at NIU’s Naperville campus.
Need a reason? Here are 10:
(1) Have some FREE continuing education.
Where else can you get for free (and locally) the brain trust of an organization affiliated with The Donald W. Reynolds Journalism Institute and The American Press Institute to strengthen your knowledge and career?
(2) Update your knowledge as a journalist.
Find out what’s new and trending about the common causes of distrust in journalism and learn what to do about it.
(3) Get and keep readers and subscribers.
Begin to understand your community’s faulty assumptions and turn their questions and feedback into opportunities to demonstrate your credibility.
(4) Get the tools to help you succeed.
You’ll find concrete ways everyone in your organization can work to demonstrate credibility and earn trust every day.
(5) Hear an Emmy-award winning journalist.
This workshop is conducted by Lynn Walsh, assistant director, TrustingNews.org. She’s the ethics chair and former national president of the Society of Professional Journalists; and adjunct professor at Point Loma Nazarene University.
(6) Learn from real case studies.
You’ll see dozens of examples of how Trusting News partner newsrooms have successfully addressed the problems of journalism mistrust.
(7) Start telling a better story.
Get exposed to day-to-day solutions any journalist can employ and put into practice right away.
(8) Network with fellow journalists.
What better than the lure of a top quality workshop and free coffee to help bond kindred spirits. Meet new friends. Exchange ideas, successes, and even failures.
(9) Don’t just take our word for it.
The Trusting News team has presented to packed, excited crowds. And, they had a blast!
(10) Did we mention it’s FREE?
- Fuller: It’s Long Past Time For Journalists To Engage in The Battle Against ‘Fake News’
- Trusting News — Sept. 21 NINA Workshop Tells You How To Earn It … Or Win It Back